In case you were holding on to any semblance of MuchMusic from our youth, let it go. Let it go now.
In advance of next week's MuchMusic Video Awards the network announced yesterday it has redesigned the the award show's trophy to usher in a new era.
Gone is the globe trophy we once knew. The new hardware, which weighs 10 pounds and is made of aluminum alloy, is meant to gel with the rebranded look and feel of MuchMusic that rolled out over the past year.
It also looks like a brick.
Let's let Peter Moller, Creative Director, Design, explain the new look (via press release):
Over the last year, MuchMusic was rebranded. Along with a fresh, optimistic, clean and structured look and feel came a new brand logo, which was implemented everywhere. MuchMusic’s biggest event of the year, the MuchMusic Video Awards, wasn’t spared. The heavy-weight trophy was meant to materialize the impact, significance, weight and profoundness of receiving a prize. Therefore picking up one of the statues always leaves a surprise and clearly elevates the moment. The simple yet stylish shape is timeless and is meant to be on a shelf of a proud MMVA winner for many years without becoming dated. The reduced, right-angled shape reflects MuchMusic’s brand values and aesthetics. It also allows for bigger ownership for the winners, as their names are printed directly on the trophy rather then on a plaque attached to the statue.
Dude's got a point. When was the last time you heard someone say "Man, that rectangle is so last decade."
That's right, you've never heard someone say that. Because that would be ridiculous.
Hosted by Selena Gomez and featuring performances by Lady Gaga, The Black Keys, Far East Movement and City and Colour, the MMVAs go down live from Toronto Sunday June 19.